Strike Force

Program Description:
a. Strike Force is conducted as a nationwide program. It’s composed of a team of field personnel conducting veterinary mission and product detailing both to the existing user of RAP products and prospected raisers.
b. The aim is to penetrate critical areas of a specific town by converting non-users and promoting RAP products.
c. The team gives out coupons to visited raisers. The raisers present this coupon upon purchasing in the designated dealer and are entitled of special items or discounts.

For the month of February, Sabungero enthusiast in Visayas were treated to a Sabungero Day. The activities were the following:


a. Gamefowl raisers using any Supremo variant can avail of the FREE vitamins (both injectible and water-soluble) by simply showing proof of purchase or official receipt from the store and by bringing their gamefowls in the announced site of the activity.
b. RAP will provide the veterinary medicines while the gamefowl raisers will inject their gamefowls themselves unless they request for the assistance of RAP’s gamefowl specialist.
c. Customers who purchase during the day of activity also receive free items upon purchase of Supremo products during the day of the activity:

Free Item(s) upon Purchase:
Minimum of 5 kilos of any Supremo variant -1 Towel or Pouch Bag
Minimum of 1 bag of any Supremo variant - 1 T-shirt
5 and more bags of any Supremo variant -1 T-shirt and 1 Towel or Pouch Bag

Program Description:
a. Strike Force is conducted as a nationwide program. It’s composed of a team of field personnel conducting veterinary mission and product detailing both to the existing user of RAP products and prospected raisers.
b. The aim is to penetrate critical areas of a specific town by converting non-users and promoting RAP products.
c. The team gives out coupons to visited raisers. The raisers present this coupon upon purchasing in the designated dealer and are entitled of special items or discounts.

Different Customer Care Days that were held in Visayas last January 2010